At William Joseph we believe that great companies are not determined by the size of their market or by their advertising budgets. They are the byproduct of a group of people who are passionate about making innovative and useful products, combined with a sincere desire to service the customers who use them. So next time you are looking at your favorite rod, reel or accessory, take the time to notice which companies are pushing the limits. Which ones are sticking out their necks to try and improve our sport, and which ones are spineless and unwilling to do anything, (except what is easy). Then ask yourself where is your money best spent?
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